Facebook for Business – Let’s Start With the Basics

It’s formally spring, and that we talked last month regarding spring improvement your business; a part of that is freshening up your promoting campaigns. there is not any doubt that Facebook continues to dominate digital promoting for each on-line and brick and mortar firms. however area unit you victimization Facebook as strategically as you could?

This month we’re about to focus simply on Facebook, and to kick it off, let’s get associate degree understanding of the platform itself.

First the stats:

5 billion active mobile users
2 billion monthly active Facebook users
4 billion daily active users
Link and share buttons area unit viewed across virtually ten million websites daily
Average time spent on Facebook is twenty -30 minutes
I was aghast by the numbers, thus checked numerous sites to verify them, and whereas completely different|completely different} sites quote slightly different statistics, they’re terribly on the brink of one another.
1.4 billion users check Facebook daily

So, let’s start on victimization Facebook for YOUR business.

Some of this could appear quite elementary, as most businesses have at just one occasion or another created a Facebook page. The question tends to be, however active (or consistent) area unit you on posting content? If you haven’t browse our web log on making a content calendar, or area unit searching for tips to urge started and create this all appear a touch less intimidating, send United States a note, we’ll be glad to urge you started within the right direct.

What’s the distinction between your Facebook Profile and your Facebook Page?

Simply, your Profile is you. footage of family vacations, within jokes with highschool friends – all of them belong on this page. Keep business – business, and private – personal. you are doing but want a Facebook Profile to line up a Facebook Page.

Your Facebook Page may be a specific web content inside Facebook with the goal to make a following and share relevant content for your business. you would like a Facebook Page to make Facebook Ads (we’re not about to cowl Ads these days however can circle back to the present later within the month).

Business homeowners will use their Page to attach with followers, share stories, build name, reach new customers, get feedback, offer client service, and provides their business a voice. Since you would like a page to start out victimization Facebook ads, let’s specialise in a way to produce a Facebook page that represents your whole, helps establish your credibleness, and gets found on Google.

Some of a similar recommendation we tend to offer business homeowners once they are building their new web site additionally apply to Facebook. investigate the competition, massive and little brands, what area unit they doing well, what may they are doing higher, what components are you able to build into your own page. With Facebook, you furthermore mght wish to appear at that posts get likes and also the engagement level.

When beginning your page (or revisiting it and processing it further) detain mind that complete pages have a more robust search ranking. you’ll realize that a number of the tabs do not apply to you, and people is removed. you furthermore mght have the pliability to set up the tabs in a very approach that creates a lot of sense to your business. Build your page with text, videos, photos, and sharing (or curating) content from others. One handy trick, back date a number of your posts so that they all do not “appear” all on a similar day.

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